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the COLORSby Joyce M. Knudsen, Ph.D., AICI, CIM

PRIMARY INTENSITY VALUE
HUE SECONDARY TERTIARY




Warm Colors Cool Colors

Golden and yellow tones Blue, gray and rose tones

Spring and Autumn Palettes Winter and Summer Palettes

__ Brown __ Black
__ Orange-red __ Blue-red
__ Cream __ White
__ Olive green __ Kelly green
__ Coral __ Blue-pink
__ Gold __ Silver

Which color shows your face 'first' when looking in a mirror? _______

That is the color group that enhances you the best.

Color Effects

There are many theories on the moods created and symbolic meanings about colors and what they mean. We learn to identify specific colors with symbols. Moods are created by colors also. Let's look at a few:

Color Mood Message

  • Red hot, excitement happiness, blood
  • Blue cool, leisure dignity, truth
  • Yellow joyful, cheerful glamour, brightness
  • Orange stimulation, defiant harvest, thoughtfulness
  • Purple stately, dignified wisdom, victory
  • Green cool, in control security, peace
  • Black intense, anxious mystery, power
  • Brown melancholy, neutral protection, atonement
  • White joy, light, cold purity, innocence

Color and Symbols

From small electronic objects to large airports, color plays a powerful role in helping us use the device or navigate the unfamiliar areas. Think about the last time you were in an airport. How easy was it to navigate? If there were bright yellow signs, did they grab your attention?

Color is a critical factor in the visibility and readability of international icons. When you look at buttons on an appliance, does color attract and guide you?

Think of some ways color helps in your world.

How We Can Use Color?

Black works with most all colors. That is why it is called "basic black". White adds brightness to any color. Bright colors work best as accent colors for neutrals such as khaki, black, white, beige and gray. All colors change their brightness and tone when they are used in combination with different background colors. Any combination of primary colors (red, blue, yellow) will sparkle.

Keep in mind that fashions are often sold in color-coordinated groups. Get a feel for what you like and feel comfortable in and select those colors, rather than wear what is grouped.

 

Color is one of the easiest ways to show off your personal style.

Being fashionable dressed is not as much a matter of how expensive
or trendy your clothes are.

It is how you wear your clothes and how you combine color and textures that determine your flair for fashion.

courtesy of http://www.imagemaker1.com
contributed to Tie-Lock.com

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Last updated : Thursday, May 8, 2008